RooReach
CONNECTS TO REZDY TODAY

The AI CRM for food and wine tours.

Your guests leave happy, a little merry and full of good intentions. RooReach turns those intentions into the next tour, the gift voucher and the private group.

guests tasting at a cellar door
Quick answer

RooReach is an AI CRM that connects to Rezdy and helps food and wine tour operators sell more private groups and gift vouchers, and bring guests back for new regions. It suits operators with 5 or more staff in Australia.

Updated September 2026

What changes

More bookings from every glass poured.

TODAY

Private group enquiries

Hens, birthdays and corporate groups ask detailed questions and book whoever answers first.

WITH ROOREACH

Win the group

AI captures date, numbers and occasion, then hands your team a lead ready to quote.

TODAY

Dietary questions

Gluten-free, vegan, allergies. Every question delays a booking.

WITH ROOREACH

Answered and noted

AI answers from your menus and records each guest’s needs for your team.

TODAY

Gift vouchers that sit in drawers

Vouchers get bought, then forgotten until they expire.

WITH ROOREACH

Vouchers that get used

Recipients get friendly reminders and easy booking links.

TODAY

One region, one visit

Guests loved the Hunter. They have no idea you run the Mudgee tour too.

WITH ROOREACH

The next region

Past guests hear about your other tours, matched to what they enjoyed.

A guest journey

The Nguyens’ anniversary tasting.

FEBRUARY

Mai buys a gift voucher on your site for her parents’ anniversary.

MARCH

A friendly reminder helps her parents pick a date. They book.

TOUR DAY

The cellar door knows it’s their anniversary. A glass of bubbles is waiting.

NEXT DAY

A thank-you, a review link and a note about the gin trail.

SPRING

Mai books the gin trail for her own birthday group of ten.

Illustrative example

See it in action

A tasting tour’s guest journey.

A short look at the guest journey above, from the operator's side of the screen.

[VIDEO: food and wine tour walkthrough]
Winery tours
Winery tours
Brewery tours
Brewery tours
Cooking classes
Cooking classes

Experiences we cover

Every experience on your books.

Food and wine questions

Can RooReach handle corporate bookings?

Yes. Corporate enquiries follow their own path, with headcounts, invoicing questions and dietary needs gathered up front.

When does the review request go out?

The next day, when the memory is fond and the head is clear.

Can we promote seasonal events like vintage?

Yes. Past guests get invitations to harvest, release days and long lunches, matched to what they’ve booked before.

Case studies

Be the first food and wine story we tell.

We're working hands-on with a small group of founding operators. Get set up with extra attention, and your results become the case study on this page.

Become a founding operator

Pour more into direct bookings.

We’ll map your tour journey and show where private groups and vouchers are slipping away. Or email hello@rooreach.com.

Book a walkthrough