Families visit, love it and forget you until next school holidays. RooReach keeps you front of mind, grows annual passes and fills the quiet days.
RooReach is an AI CRM that helps attractions and wildlife parks answer visitor questions, sell annual passes and bring families back more often. Connections to attraction ticketing platforms such as ROLLER are on our roadmap.
Updated September 2026What changes
Opening hours, parking, prams, food. Your front desk answers them hundreds of times.
AI handles common questions on every channel, so your team can focus on guests on site.
Families come once and forget you until the next holidays.
New animals, events and seasonal shows reach past visitors at the right time.
Annual passes expire quietly and nobody renews.
Friendly reminders and member perks keep passes active.
Parties and schools need lots of back-and-forth to book.
AI captures dates, numbers and ages, then passes a ready lead to your team.
A guest journey
Ada asks on Facebook about pram access and feeding times. Answered. Tickets booked.
A welcome message with the map and today’s keeper talks.
Thanks, photos and an annual pass offer. She upgrades.
A members’ invite to meet the new baby wombat.
A pass renewal reminder, plus a party enquiry for her son’s birthday.
Illustrative example
See it in action
A short look at the guest journey above, from the operator's side of the screen.
Experiences we cover
Attraction questions
A ROLLER connection is on our roadmap. Join the early list and we’ll be in touch as soon as it’s ready.
Yes. Pass offers reach recent visitors while the day is fresh, and renewals are handled automatically.
Yes. School enquiries are captured with year levels, numbers and dates for your education team.
Case studies
We're working hands-on with a small group of founding operators. Get set up with extra attention, and your results become the case study on this page.
Become a founding operatorJoin the early list and we’ll show you how RooReach would work for your venue. Or email hello@rooreach.com.
